English version

Titolo:
EMC Pro: European Professional Marketing Certification for accreditation and informal learning

Programma UE di riferimento:

Leonardo da Vinci
 
Durata:

September 2006 - September 2006
 
Coordinatore:

CLUB DE DIRIGENTES DE MARKETING DE MADRID - Madrid (Spain)
 
Partners:

• COFIMP - Italy
• AVANZZA – Spain
• HELLENIC MANAGEMENT ASSOCIATION (HMA) – Greece
• INSTITUTE OF ENTREPRENEURSHIP DEVELOPMENT - Greece
• Z&Z ALLIANCE MANAGEMENT CONSULTANTS- Cyprus
• THE ACADEMY OF MANAGEMENT- Poland
• EDUCATIONAL MEDIA SERVICES - Romania
 
Descrizione:

The proposal aims at the development of a certification system for Marketing professionals, in particular to evaluate and accredit non-formal and informal training, that is, competences acquired through professional experience.

The proposal envisages a set of related outcomes during the project, mainly:

- a well defined, standardised process for evaluation and certification of Marketing competencies, tangible elements for the applicants to interact with the system (including an Internet site for dissemination and operative purposes)

- an Advisory Board in charge of the implementing the process

- a network of collaborating institutions to operate the system and gain recognition to the certificate

- a valorisation strategy and a business plan aimed at exploitation of results after the EU funding period.
 
 

Ricerca personalizzata